Lemlist
Lemlist SAS
6.4
Overall Score / 10
Instantly
Instantly AI Inc.
6.2
Overall Score / 10
Our Verdict
Choose Lemlist if:
- —Sales teams running personalized cold email at scale
- —Agencies managing outreach for multiple clients
- —Teams needing email + LinkedIn + calling in one tool
Choose Instantly if:
- —Agencies sending high-volume cold email across many accounts
- —Teams wanting unlimited email accounts and warm-up included
- —Budget-conscious outreach teams (cheaper than Lemlist for email-only)
The biggest difference: Lemlist scores 6.4/10 while Instantly scores 6.2/10.
Side-by-Side Comparison
| Criteria | Lemlist | Instantly |
|---|---|---|
| Cheapest Paid Plan | $79/mo (Email Pro)Source: Lemlist SAS pricing page → | $37/mo (Growth)Source: Instantly AI Inc. pricing page → |
| Free Tier | No | No |
| Value for Money | 6 | 7 |
| Ease of Use | 7 | 7 |
| Feature Power | 8 | 7 |
| Setup Ease | 6 | 6 |
| Migration Ease | 6 | 6 |
| Transparency | 5 | 4 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, Chrome extension | Web |
| Compliance | GDPR | GDPR |
Feature Comparison
Feature Comparison Matrix
20 features compared · 18 differences
| Feature | Lemlist | Instantly |
|---|---|---|
| Core | ||
| B2B lead database | Full | None |
| Built-in dialer (Multichannel) | Full | None |
| Deliverability monitoring | Full | None |
| Inbox rotation | None | Full |
| Sender rotation | Full | None |
| Smart sending | None | Full |
| Unified inbox | None | Full |
| Advanced | ||
| A/B testing | Full | Full |
| AI-powered email writer | None | Full |
| Campaign analytics | None | Full |
| Deliverability dashboard | None | Full |
| Dynamic landing pages | Full | None |
| Email verification | None | Full |
| Email warm-up | Full | None |
| Image personalization | Full | None |
| LinkedIn automation (Multichannel) | Full | None |
| Personalized email sequences | Full | None |
| Unlimited email accounts | None | Full |
| Unlimited email warm-up | None | Full |
| Integrations | ||
| API Access | Full | Full |
Pricing Comparison
Lemlist Pricing
Email sequences, deliverability tools, 1,000 B2B credits, 3 email accounts
Email + LinkedIn + calls, advanced conditions, 2,500 B2B credits
Custom credits, SSO/SAML, dedicated manager, min 5 users
Instantly Pricing
1,000 active leads, 5,000 emails/mo, unlimited accounts + warmup
10,000 contacts, 100,000 emails/mo, premium support
100,000 contacts, 500,000 emails/mo, dedicated IP pools
Who Should Choose Which?
Who should choose Lemlist
Best for
- Sales teams running personalized cold email at scale
- Agencies managing outreach for multiple clients
- Teams needing email + LinkedIn + calling in one tool
Avoid if
- You're a solopreneur on a tight budget ($69/mo minimum)
- You need a built-in B2B contact database (Apollo is stronger here)
- You want simple, set-and-forget email automation
Who should choose Instantly
Best for
- Agencies sending high-volume cold email across many accounts
- Teams wanting unlimited email accounts and warm-up included
- Budget-conscious outreach teams (cheaper than Lemlist for email-only)
Avoid if
- You need multi-channel outreach (LinkedIn, calling)
- You want a built-in B2B database included in the price
- You prefer all-in-one pricing (Instantly splits outreach, leads, and CRM)
Switching Guidance
Switching from Lemlist
Common triggers to leave:
- •Pricing increases for existing customers
- •Credit system limitations
- •Need larger B2B database
Potential blockers:
- •Active email sequences with prospects
- •Warm-up and sender reputation built over time
- •Personalized image templates
Switching from Instantly
Common triggers to leave:
- •Need multi-channel (LinkedIn, calls) outreach
- •Separate pricing for leads and CRM adds up
- •Need more advanced analytics
Potential blockers:
- •Active campaigns and warmed-up email accounts
- •Contact lists and sequence data
- •Sender reputation built over time
Try Lemlist
Plans from $79/mo
Try Instantly
Plans from $37/mo