Apollo.io
Apollo.io Inc.
6.6
Overall Score / 10
Lemlist
Lemlist SAS
6.4
Overall Score / 10
Our Verdict
Choose Apollo.io if:
- —You need a B2B contact database and outreach in one tool
- —You want a free tier to start prospecting
- —You need intent data and job change alerts
Choose Lemlist if:
- —You want the best email personalization (images, dynamic landing pages)
- —You need multi-channel outreach (email + LinkedIn + calls)
- —You prioritize email deliverability and warm-up tools
The biggest difference: Apollo includes a 275M+ contact database for prospecting; Lemlist specializes in personalized email outreach with image personalization and deliverability tools
Side-by-Side Comparison
| Criteria | Apollo.io | Lemlist |
|---|---|---|
| Cheapest Paid Plan | $59/mo (Basic)Source: Apollo.io Inc. pricing page → | $79/mo (Email Pro)Source: Lemlist SAS pricing page → |
| Free Tier | Yes Unlimited email credits (subject to fair use), 5 mobile credits/month, 10 export credits/month, basic filters | No |
| Value for Money | 7 | 6 |
| Ease of Use | 7 | 7 |
| Feature Power | 9 | 8 |
| Setup Ease | 7 | 6 |
| Migration Ease | 5 | 6 |
| Transparency | 4 | 5 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, Chrome extension | Web, Chrome extension |
| Compliance | SOC 2 Type II, GDPR | GDPR |
Feature Comparison
Feature Comparison Matrix
20 features compared · 18 differences
| Feature | Apollo.io | Lemlist |
|---|---|---|
| Core | ||
| B2B contact database (275M+ contacts) | Full | None |
| B2B lead database | None | Full |
| Built-in dialer | Full | None |
| Built-in dialer (Multichannel) | None | Full |
| Chrome extension | Full | None |
| Deal management | Full | None |
| Deliverability monitoring | None | Full |
| Intent data | Full | None |
| Job change alerts | Full | None |
| Meeting scheduler | Full | None |
| Sender rotation | None | Full |
| Advanced | ||
| A/B testing | Full | Full |
| AI-powered prospecting | Full | None |
| Dynamic landing pages | None | Full |
| Email sequences | Full | None |
| Email warm-up | None | Full |
| Image personalization | None | Full |
| LinkedIn automation (Multichannel) | None | Full |
| Personalized email sequences | None | Full |
| Integrations | ||
| API Access | Full | Full |
Pricing Comparison
Apollo.io Pricing
Unlimited email credits (fair use), 5 mobile credits/mo, basic filters
5,000 credits/mo, advanced filters, sequences, A/B testing
10,000 credits/mo, AI-powered features, dialer, call recordings
15,000 credits/mo, advanced security, custom reports (min 3 users)
Lemlist Pricing
Email sequences, deliverability tools, 1,000 B2B credits, 3 email accounts
Email + LinkedIn + calls, advanced conditions, 2,500 B2B credits
Custom credits, SSO/SAML, dedicated manager, min 5 users
Who Should Choose Which?
Who should choose Apollo.io
Best for
- Sales teams needing contact database + outreach in one tool
- Startups wanting a free prospecting database to get started
- Teams building targeted lists with technographic and funding data
Avoid if
- You need predictable, flat-rate pricing
- You want the highest data accuracy (ZoomInfo/Cognism may be better)
- You need deep CRM functionality (Apollo's CRM is lightweight)
Who should choose Lemlist
Best for
- Sales teams running personalized cold email at scale
- Agencies managing outreach for multiple clients
- Teams needing email + LinkedIn + calling in one tool
Avoid if
- You're a solopreneur on a tight budget ($69/mo minimum)
- You need a built-in B2B contact database (Apollo is stronger here)
- You want simple, set-and-forget email automation
Switching Guidance
Switching from Apollo.io
Common triggers to leave:
- •Credit costs add up at scale
- •Data accuracy inconsistent
- •CRM features too basic for complex sales processes
Potential blockers:
- •Prospect lists and sequences built in Apollo
- •Credit system migration
- •Integration workflows with CRM
Switching from Lemlist
Common triggers to leave:
- •Pricing increases for existing customers
- •Credit system limitations
- •Need larger B2B database
Potential blockers:
- •Active email sequences with prospects
- •Warm-up and sender reputation built over time
- •Personalized image templates
Try Apollo.io
Start free — no credit card required
Try Lemlist
Plans from $79/mo