Most Popular

Apollo.io

by Apollo.io Inc.

The all-in-one sales intelligence and engagement platform

Independently VerifiedLast verified: March 2026
See 2 alternatives to Apollo.io →

6.6

/ 10

Overall Score

Apollo.io scores 6.6/10 overall. The all-in-one sales intelligence and engagement platform. Best for: Sales teams needing contact database + outreach in one tool. Starting at $59/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
7
Ease of Use
7
Power
9
Setup Friction
7
Migration Ease
5
Transparency
4

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Moderate

Implementation Complexity

Medium

What triggers people to switch AWAY

  • Credit costs add up at scale
  • Data accuracy inconsistent
  • CRM features too basic for complex sales processes

What blocks people from leaving

  • Prospect lists and sequences built in Apollo
  • Credit system migration
  • Integration workflows with CRM

Hidden Costs & Gotchas

  • Credit-based system — extra credits cost $0.20 each
  • Credits expire at end of billing cycle
  • AI features and enrichment consume credits faster than expected

Data Export & Portability

CSV export, API access

Best For

  • Sales teams needing contact database + outreach in one tool
  • Startups wanting a free prospecting database to get started
  • Teams building targeted lists with technographic and funding data

Avoid If

  • You need predictable, flat-rate pricing
  • You want the highest data accuracy (ZoomInfo/Cognism may be better)
  • You need deep CRM functionality (Apollo's CRM is lightweight)

Features

B2B contact database (275M+ contacts)
Email sequences
Built-in dialer
AI-powered prospecting
A/B testing
Meeting scheduler
Deal management
Chrome extension
Intent data
Job change alerts

Pricing

PlanMonthlyAnnualBillingLimits
FreeFreeFreeflatUnlimited email credits (fair use), 5 mobile credits/mo, basic filters
BasicPopular$59/mo$588/yrper_seat5,000 credits/mo, advanced filters, sequences, A/B testing
Professional$99/mo$948/yrper_seat10,000 credits/mo, AI-powered features, dialer, call recordings
Organization$149/mo$1428/yrper_seat15,000 credits/mo, advanced security, custom reports (min 3 users)

Free tier: Unlimited email credits (subject to fair use), 5 mobile credits/month, 10 export credits/month, basic filters

Source: Apollo.io Inc. pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for Apollo.io. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

SalesforceHubSpotOutreachSalesLoftZapierLinkedIn (Chrome ext)SlackGmailOutlook

Alternatives

Lemlist

Lemlist SAS

6.4

/ 10

Send cold emails that get replies

Instantly

Instantly AI Inc.

6.2

/ 10

Scale your outreach. Book more meetings.

Related Comparisons

Apollo.io vs Lemlist

Apollo.io combines a B2B database with outreach sequences in one platform. Lemlist focuses on email personalization and deliverability without a large built-in database.

Visit Apollo.io

Affiliate link — we may earn a commission at no extra cost to you.