Mixpanel
Mixpanel Inc.
6.6
Overall Score / 10
Amplitude
Amplitude Inc.
6
Overall Score / 10
Our Verdict
Choose Mixpanel if:
- —Product teams wanting deep behavioral analytics
- —Companies tracking complex user journeys and funnels
- —Data-driven teams needing real-time event analytics
Choose Amplitude if:
- —Product teams needing advanced behavioral analytics and experimentation
- —Enterprises wanting analytics + feature flags + experimentation in one platform
- —Teams doing sophisticated cohort and retention analysis
The biggest difference: Mixpanel wins on self-serve usability and generous free tier. Amplitude wins for enterprise teams wanting analytics, experimentation, and session replay in one platform.
Side-by-Side Comparison
| Criteria | Mixpanel | Amplitude |
|---|---|---|
| Cheapest Paid Plan | Free onlySource: Mixpanel Inc. pricing page → | $49/mo (Plus)Source: Amplitude Inc. pricing page → |
| Free Tier | Yes 1M events/month, core analytics features, unlimited saved reports | Yes 10K MTUs or 10M events, session replay, feature flags, web experimentation |
| Value for Money | 7 | 6 |
| Ease of Use | 6 | 5 |
| Feature Power | 9 | 9 |
| Setup Ease | 5 | 5 |
| Migration Ease | 4 | 4 |
| Transparency | 6 | 5 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Compliance | SOC 2 Type II, GDPR, ISO 27001, HIPAA (Enterprise) | SOC 2 Type II, GDPR, ISO 27001, HIPAA |
Feature Comparison
Feature Comparison Matrix
20 features compared · 18 differences
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Core | ||
| Alerts | Full | None |
| Behavioral cohorts | None | Full |
| Causal insights | None | Full |
| Data governance | None | Full |
| Data pipelines (add-on) | Full | None |
| Feature flags | None | Full |
| Flows | Full | None |
| Funnels | Full | None |
| Predictive audiences | None | Full |
| Retention analysis | Full | None |
| Session replay | None | Full |
| Session replay (add-on) | Full | None |
| Web experimentation | None | Full |
| Advanced | ||
| A/B test analysis | Full | None |
| Cohort segmentation | Full | None |
| Custom dashboards | Full | Full |
| Event analytics | Full | None |
| Product analytics | None | Full |
| Integrations | ||
| API Access | Full | Full |
| Streaming and syncs | None | Full |
Pricing Comparison
Mixpanel Pricing
1M events/month, core analytics, unlimited saved reports
Usage-based: $0.00028/event after 1M free events/month
Custom volume, advanced governance, SSO, dedicated support (starts ~$25K/yr)
Amplitude Pricing
10K MTUs or 10M events, session replay, feature flags, web experimentation
Up to 300K MTUs or 25M events, behavioral cohorts, custom audiences, online support
Custom volume, causal insights, monitoring, feature experimentation, predictive audiences
Cross-product analysis, advanced security, multi-armed bandit, assigned account manager
Who Should Choose Which?
Who should choose Mixpanel
Best for
- Product teams wanting deep behavioral analytics
- Companies tracking complex user journeys and funnels
- Data-driven teams needing real-time event analytics
Avoid if
- You only need basic website analytics (use Plausible)
- You want session recordings and heatmaps (use Hotjar/PostHog)
- You have limited engineering resources for implementation
Who should choose Amplitude
Best for
- Product teams needing advanced behavioral analytics and experimentation
- Enterprises wanting analytics + feature flags + experimentation in one platform
- Teams doing sophisticated cohort and retention analysis
Avoid if
- You only need simple web analytics
- You want transparent pricing at scale
- You have limited engineering resources for implementation
Switching Guidance
Switching from Mixpanel
Common triggers to leave:
- •Add-on costs for essential features (Group Analytics)
- •Implementation complexity
- •Need session recordings
Potential blockers:
- •Historical event data
- •Custom dashboards and reports
- •Team query habits
Switching from Amplitude
Common triggers to leave:
- •Opaque enterprise pricing
- •Implementation complexity
- •Feature overlap with other tools
Potential blockers:
- •Historical analytics data
- •Custom reports and cohorts
- •Experimentation setup
Try Mixpanel
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Try Amplitude
Start free — no credit card required