Hootsuite

by Hootsuite Inc.

Save time and get real results on social media

Independently VerifiedLast verified: March 2026
See 3 alternatives to Hootsuite →

5.5

/ 10

Overall Score

Hootsuite scores 5.5/10 overall. Save time and get real results on social media. Best for: Mid-size to enterprise teams needing social listening. Starting at $149/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
4
Ease of Use
6
Power
8
Setup Friction
7
Migration Ease
5
Transparency
4

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Moderate

Implementation Complexity

Medium

What triggers people to switch AWAY

  • High price ($99+/mo for 1 user)
  • No free plan
  • Interface feels dated compared to newer tools
  • Price increases (40%+ increase in recent years)

What blocks people from leaving

  • Social listening data and alerts
  • Analytics history and reports
  • Team workflows and permissions
  • Enterprise integrations

Hidden Costs & Gotchas

  • Per-user pricing gets expensive for teams
  • Social listening requires Enterprise plan
  • Additional users: $99+/user/mo

Data Export & Portability

CSV export of analytics, scheduled posts export

Best For

  • Mid-size to enterprise teams needing social listening
  • Agencies managing many client accounts
  • Teams needing deep analytics and custom reporting

Avoid If

  • You're a solopreneur or small team on a budget (Buffer is much cheaper)
  • You want a free plan (Hootsuite dropped theirs)
  • You want a modern, clean interface (Hootsuite feels dated)

Features

Social media scheduling
Social listening (Enterprise)
Analytics & custom reports
Team collaboration
Approval workflows
Bulk scheduling
Content calendar
Social inbox
OwlyWriter AI
Competitor analysis
Ad management
Best time to publish

Pricing

PlanMonthlyAnnualBillingLimits
Standard$149/mo$1188/yrper_seat1 user, 10 social accounts, unlimited posts, basic analytics
AdvancedPopular$399/mo$2988/yrper_seat3 users, unlimited accounts, bulk scheduling (350 posts), custom reports, approval workflows
EnterpriseContactContactcustom5+ users, social listening, advanced analytics, SSO, dedicated support. Min $15k/year.
Source: Hootsuite Inc. pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for Hootsuite. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

InstagramFacebookTwitter/XLinkedInPinterestTikTokYouTubeGoogle Business ProfileSalesforceHubSpotCanvaZapier

Alternatives

Buffer

Buffer

7.9

/ 10

Grow your audience on social and beyond

Later

Later

6.6

/ 10

Turn your social strategy into results

Sprout Social

Sprout Social

6

/ 10

A powerful solution for social media management

Related Comparisons

Hootsuite vs Buffer

Buffer wins for solopreneurs and small teams with affordable per-channel pricing. Hootsuite wins for enterprise teams needing social listening and advanced analytics.

Hootsuite vs Sprout Social

Sprout Social wins on analytics depth, CRM features, and modern UX. Hootsuite wins on lower price and social listening at the Team tier.

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