Hotjar

by Contentsquare (acquired Hotjar)

Understand how users behave on your site

Independently VerifiedLast verified: March 2026
See 2 alternatives to Hotjar →

7.1

/ 10

Overall Score

Hotjar scores 7.1/10 overall. Understand how users behave on your site. Best for: UX teams wanting visual insights into user behavior. Starting at $49/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
7
Ease of Use
9
Power
6
Setup Friction
9
Migration Ease
7
Transparency
6

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Easy

Implementation Complexity

Low

What triggers people to switch AWAY

  • Contentsquare transition uncertainty
  • Need event-based analytics
  • Need self-hosted option

What blocks people from leaving

  • Historical heatmap and recording data
  • Survey templates
  • Team familiarity

Data Export & Portability

CSV export, API access

Best For

  • UX teams wanting visual insights into user behavior
  • Marketing teams optimizing conversion rates
  • Non-technical teams wanting easy-to-understand analytics

Avoid If

  • You need event-based product analytics (Mixpanel/PostHog is better)
  • You want an all-in-one analytics platform
  • You are concerned about the Contentsquare transition

Features

Heatmaps (click, scroll, move)
Session recordings
Surveys
Feedback widgets
Funnels
Form analysis
User interviews recruitment
Highlights and tags
Contentsquare integration

Pricing

PlanMonthlyAnnualBillingLimits
FreeFreeFreeflat20K monthly sessions, unlimited heatmaps, session replay, 1-month data retention
GrowthPopular$49/mo$480/yrflatHigher session limits, extended data retention, no branding, unlimited seats
ProContactContactcustomAdvanced analytics, higher traffic volumes, extended retention
EnterpriseContactContactcustomMaximum data retention, priority support, custom integrations

Free tier: 20K monthly sessions, unlimited heatmaps, session recordings, 1-month data retention

Source: Contentsquare (acquired Hotjar) pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for Hotjar. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

Google AnalyticsSlackZapierHubSpotSegmentShopifyWordPressGoogle Tag Manager

Alternatives

PostHog

PostHog Inc.

8.3

/ 10

The open-source product analytics suite

Mixpanel

Mixpanel Inc.

6.6

/ 10

Powerful, self-serve product analytics

Related Comparisons

Hotjar vs PostHog

PostHog offers heatmaps, session replay, AND product analytics + feature flags in one platform. Hotjar focuses on heatmaps and session recordings without event-based analytics.

Hotjar vs Amplitude

Amplitude provides deep behavioral analytics with experimentation and predictive audiences. Hotjar focuses on visual behavior insights through heatmaps, session recordings, and surveys.

Hotjar vs Mixpanel

Mixpanel provides event-based product analytics with funnels, cohorts, and retention analysis. Hotjar provides visual behavior insights through heatmaps, session recordings, and user feedback surveys.

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