WooCommerce

by Automattic (WordPress)

The open-source ecommerce platform built for WordPress

Independently VerifiedLast verified: March 2026
See 3 alternatives to WooCommerce →

7

/ 10

Overall Score

WooCommerce scores 7/10 overall. The open-source ecommerce platform built for WordPress. Best for: Developers and technical teams wanting full code control. Starting at $39/month. Last verified Mar 24, 2026.

Score Breakdown

How we score →
Value
8
Ease of Use
5
Power
9
Setup Friction
4
Migration Ease
4
Transparency
8

Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology

Switching Intelligence

Sasanova Exclusive

Migration Difficulty

Hard

Implementation Complexity

High

What triggers people to switch AWAY

  • Hosting management burden
  • Security responsibility
  • Plugin conflicts and updates
  • Need for technical knowledge

What blocks people from leaving

  • Full codebase ownership
  • WordPress ecosystem investment
  • Custom plugin development
  • SEO rankings tied to WordPress site

Hidden Costs & Gotchas

  • Hosting: $7-40+/mo
  • Premium extensions: $50-300/yr each
  • Premium themes: $50-100
  • Developer costs for customization

Data Export & Portability

Full database access, CSV export, REST API, WordPress export

Best For

  • Developers and technical teams wanting full code control
  • Businesses already on WordPress wanting to add e-commerce
  • Stores needing highly custom functionality

Avoid If

  • You want a simple, hosted setup without technical management
  • You don't want to deal with hosting, updates, and security
  • You want built-in 24/7 support (WooCommerce is community-supported)

Features

Unlimited products
Unlimited customization (open source)
WooPayments (2.9% + $0.30)
Extensions marketplace
Shipping label printing
Tax calculation
Coupon & discount system
REST API
Gutenberg block editor
Multi-language support
Thousands of themes

Pricing

PlanMonthlyAnnualBillingLimits
Core PluginFreeFreeflatFree & open source. Requires WordPress hosting ($7-40/mo+), domain, SSL
WooExpress Essential$39/mo$468/yrflatManaged WordPress hosting with WooCommerce pre-installed, support, backups
WooExpress PerformancePopular$70/mo$840/yrflatHigher performance hosting, premium extensions included

Free tier: Core plugin is free. Requires self-managed WordPress hosting, domain, and SSL.

Source: Automattic (WordPress) pricing page →Verified: Mar 2026Scoring methodology →

Pricing Calculator

Estimate your monthly cost for WooCommerce. Click a plan to select it.

1255075100

Estimates based on published pricing. Usage-based plans are approximated. Verify with vendor for exact quotes.

Integrations

WordPressStripePayPalSquareMailchimpGoogle AnalyticsFacebookAmazonShipStationQuickBooksZapier

Alternatives

Shopify

Shopify Inc.

7.4

/ 10

The commerce platform that helps you start, grow, and manage your business

BigCommerce

BigCommerce (Commerce.com, Inc.)

6.8

/ 10

Designed for growth. Built for flexibility.

Squarespace

Squarespace Inc.

7.1

/ 10

Everything to sell anything

Related Comparisons

WooCommerce vs Shopify

Shopify wins for ease of use and all-in-one hosted commerce. WooCommerce wins for developers wanting full code control and lower ongoing costs.

WooCommerce vs Squarespace

WooCommerce gives full code control and unlimited customization on WordPress at lower ongoing cost. Squarespace offers a simpler hosted experience with beautiful templates but limited e-commerce flexibility.

WooCommerce vs BigCommerce

BigCommerce is a hosted platform with zero transaction fees and strong B2B features out of the box. WooCommerce offers unlimited customization on WordPress but requires self-hosting and more maintenance.

Visit WooCommerce

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