Category

Email Marketing

Send campaigns, automate sequences, and grow your audience.

5 tools compared

The highest-scoring email marketing tool in 2026 is Kit (ConvertKit) (7.5/10). It offers a free tier to get started.

Cheapest verified option: Brevo at $9/mo →

Quick Comparison: Top 3

CriteriaKit (ConvertKit)BrevoActiveCampaign
Score7.5 / 107.2 / 106.4 / 10
PriceFree tier availableFree tier availableFrom $15/mo
Free TierYesYesNo
Best ForSolo creators and bloggersBusinesses with large contact lists on a budgetBusinesses needing complex automation sequences

All Email Marketing Tools

See ranked list →

Kit (ConvertKit)

Kit

7.5

/ 10

The creator marketing platform built for growing audiences

Value
7
Ease
9
Power
6
Free tier availableSolo creators and bloggers

Brevo

Best Value

Brevo (formerly Sendinblue)

7.2

/ 10

All-in-one marketing platform for growing businesses

Value
8
Ease
7
Power
7
Free tier availableBusinesses with large contact lists on a budget

ActiveCampaign

ActiveCampaign

6.4

/ 10

Email marketing, automation, and CRM for growing businesses

Value
7
Ease
5
Power
9
From $15/moBusinesses needing complex automation sequences

HubSpot CRM

Best Free CRM

HubSpot Inc.

6.3

/ 10

Free CRM software with something for everyone

Value
6
Ease
8
Power
9
Free tier availableStartups wanting a free CRM to start

Mailchimp

Most Popular

Intuit Mailchimp

6

/ 10

All-in-one email marketing and automation platform

Value
5
Ease
7
Power
8
Free tier availableSmall businesses starting email marketing
See Full Ranked List: Best Email Marketing Tools

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