Close
Close Inc.
7.4
Overall Score / 10
Attio
Attio Inc.
7.5
Overall Score / 10
Our Verdict
Choose Close if:
- —Inside sales teams at startups and SMBs
- —Teams that want calling, email, and CRM in one tool
- —Sales organizations focused on high-volume outreach
Choose Attio if:
- —Startups wanting a modern, AI-native CRM
- —Teams that value automatic data enrichment from email
- —Companies that want a flexible, Notion-like data model for CRM
The biggest difference: Close is built for inside sales velocity with native calling, SMS, and email sequences at $59/seat/mo. Attio at $34/seat/mo is a relationship-focused CRM with automatic enrichment and flexible data modeling — different tools for different sales motions.
Side-by-Side Comparison
| Criteria | Close | Attio |
|---|---|---|
| Cheapest Paid Plan | $19/mo (Solo)Source: Close Inc. pricing page → | $34/mo (Plus)Source: Attio Inc. pricing page → |
| Free Tier | No | Yes Up to 3 seats, 50,000 records, core CRM features |
| Value for Money | 7 | 7 |
| Ease of Use | 8 | 8 |
| Feature Power | 7 | 7 |
| Setup Ease | 8 | 8 |
| Migration Ease | 6 | 7 |
| Transparency | 8 | 8 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web | Web |
| Compliance | SOC 2 Type II, GDPR | SOC 2 Type II, GDPR |
Feature Comparison
Feature Comparison Matrix
19 features compared · 17 differences
| Feature | Close | Attio |
|---|---|---|
| Core | ||
| Automatic contact enrichment | None | Full |
| Built-in calling (Power Dialer, Predictive Dialer) | Full | None |
| Call coaching (Enterprise) | Full | None |
| Flexible data model | None | Full |
| List and kanban views | None | Full |
| Pipeline management | Full | None |
| Real-time collaboration | None | Full |
| Smart Views | Full | None |
| SMS messaging | Full | None |
| Task management | Full | None |
| Advanced | ||
| AI features | None | Full |
| Automations | None | Full |
| Custom activities | Full | None |
| Custom objects | None | Full |
| Email sequences | Full | None |
| Reporting | Full | Full |
| Workflows | Full | None |
| Integrations | ||
| API | Full | Full |
| Email integration | None | Full |
Pricing Comparison
Close Pricing
1 user only, basic CRM features
Leads, contacts, opportunities, email & calendar sync, Power Dialer (3 users max)
Multiple pipelines, custom activities, workflows, call recording
Predictive Dialer, custom objects, custom roles, call coaching
Attio Pricing
Up to 3 seats, 50,000 records, core CRM features
Unlimited records, advanced reporting, automations
Advanced automations, AI features, custom objects, API access
SAML SSO, SCIM, advanced security, dedicated support
Who Should Choose Which?
Who should choose Close
Best for
- Inside sales teams at startups and SMBs
- Teams that want calling, email, and CRM in one tool
- Sales organizations focused on high-volume outreach
Avoid if
- You need a free CRM tier
- You need marketing automation features
- You have complex enterprise deal cycles
Who should choose Attio
Best for
- Startups wanting a modern, AI-native CRM
- Teams that value automatic data enrichment from email
- Companies that want a flexible, Notion-like data model for CRM
Avoid if
- You need an established enterprise CRM with massive ecosystem
- You need built-in marketing automation
- You need phone/calling features built in
Switching Guidance
Switching from Close
Common triggers to leave:
- •Need marketing automation
- •Need free tier
- •Need field sales features
Potential blockers:
- •Built-in dialer setup
- •Email sequence history
- •Call recordings
Switching from Attio
Common triggers to leave:
- •Need established enterprise features
- •Need built-in calling
- •Need marketing automation
Potential blockers:
- •Email-enriched contact data
- •Custom data model configurations
- •Team workflows
Try Close
Plans from $19/mo
Try Attio
Start free — no credit card required