Attio
by Attio Inc.
The CRM for the AI era
7.5
/ 10
Overall Score
Attio scores 7.5/10 overall. The CRM for the AI era. Best for: Startups wanting a modern, AI-native CRM. Starting at $34/month. Last verified Mar 24, 2026.
Score Breakdown
How we score →Scores are editorial assessments on a 1–10 scale. Overall score uses a weighted formula: Value (25%), Power (20%), Transparency (20%), Ease (15%), Setup (10%), Migration (10%). Full methodology
Switching Intelligence
Sasanova ExclusiveMigration Difficulty
Implementation Complexity
LowWhat triggers people to switch AWAY
- Need established enterprise features
- Need built-in calling
- Need marketing automation
What blocks people from leaving
- Email-enriched contact data
- Custom data model configurations
- Team workflows
Data Export & Portability
CSV export, API access
Best For
- Startups wanting a modern, AI-native CRM
- Teams that value automatic data enrichment from email
- Companies that want a flexible, Notion-like data model for CRM
Avoid If
- You need an established enterprise CRM with massive ecosystem
- You need built-in marketing automation
- You need phone/calling features built in
Features
Pricing
| Plan | Monthly | Annual | Billing | Limits |
|---|---|---|---|---|
| Free | Free | Free | flat | Up to 3 seats, 50,000 records, core CRM features |
| PlusPopular | $34/mo | $348/yr | per_seat | Unlimited records, advanced reporting, automations |
| Pro | $69/mo | $708/yr | per_seat | Advanced automations, AI features, custom objects, API access |
| Enterprise | Contact | Contact | custom | SAML SSO, SCIM, advanced security, dedicated support |
Free tier: Up to 3 seats, 50,000 records, core CRM features
Pricing Calculator
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Integrations
Alternatives
Related Comparisons
Attio vs HubSpot CRM
Attio is a modern CRM with automatic email enrichment and a flexible data model starting at $34/seat/mo. HubSpot has a free CRM tier and broader marketing ecosystem.
Attio vs Pipedrive
Pipedrive is a proven sales pipeline CRM at $14/seat/mo with 400+ integrations. Attio is a next-gen CRM at $34/seat/mo with automatic email enrichment and a Notion-like flexible data model suited to relationship-driven teams.
Attio vs Salesforce
Salesforce offers unmatched enterprise customization with Apex, Flows, and 4,000+ marketplace apps. Attio is a modern alternative with automatic data enrichment and a flexible data model, but lacks Salesforce's ecosystem depth and enterprise compliance.
Attio vs Zoho CRM
Zoho CRM is a mature, affordable CRM at $20/seat/mo with AI (Zia) and deep suite integration. Attio at $34/seat/mo is a modern, design-forward CRM with automatic contact enrichment from email — better for startups valuing UX over feature breadth.
Attio vs Close
Close is built for inside sales velocity with native calling, SMS, and email sequences at $59/seat/mo. Attio at $34/seat/mo is a relationship-focused CRM with automatic enrichment and flexible data modeling — different tools for different sales motions.
Attio vs Freshsales
Freshsales at $11/seat/mo offers AI lead scoring, built-in phone, and Freshworks suite integration for budget-conscious sales teams. Attio at $34/seat/mo targets startups wanting a modern, Notion-like CRM with automatic contact enrichment from email and calendar.
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