Attio

Attio Inc.

7.5

Overall Score / 10

vsDifferent jobs — depends on your workflow

HubSpot CRM

HubSpot Inc.

6.3

Overall Score / 10

Our Verdict

Different jobs — depends on your workflow

Choose Attio if:

—You want automatic contact enrichment from email and calendar
—You prefer a modern, flexible data model for your CRM
—You're a startup wanting a next-generation CRM experience

Choose HubSpot CRM if:

—You want a free CRM to start with
—You need marketing automation and an established ecosystem
—You need extensive third-party integrations and marketplace apps

The biggest difference: Attio automatically enriches contacts from your email and has a Notion-like flexible data model; HubSpot has a massive ecosystem with marketing, sales, and service hubs

Side-by-Side Comparison

Criteria	Attio	HubSpot CRM
Cheapest Paid Plan	$34/mo (Plus)Source: Attio Inc. pricing page →	$20/mo (Starter)Source: HubSpot Inc. pricing page →
Free Tier	Yes Up to 3 seats, 50,000 records, core CRM features	Yes Unlimited contacts, basic CRM features, 2,000 email sends/mo, HubSpot branding
Value for Money	7	6
Ease of Use	8	8
Feature Power	7	9
Setup Ease	8	7
Migration Ease	7	3
Transparency	8	4
Deployment	cloud	cloud
API Available	Yes	Yes
Platforms	Web	Web, iOS, Android
Compliance	SOC 2 Type II, GDPR	SOC 2 Type II, GDPR, ISO 27001

Data independently verifiedLast verified: March 2026Scoring methodology →Source policy →

Feature Comparison

Feature Comparison Matrix

21 features compared · 20 differences

Hide identical

Feature	Attio	HubSpot CRM
Core
Automatic contact enrichment	Full	None
Contact management	None	Full
Deal pipeline	None	Full
Flexible data model	Full	None
Forms	None	Full
List and kanban views	Full	None
Live chat	None	Full
Meeting scheduling	None	Full
Real-time collaboration	Full	None
Advanced
AI features	Full	None
Automations	Full	None
Custom objects	Full	None
Custom objects (Enterprise)	None	Full
Custom properties	None	Full
Email marketing	None	Full
Email tracking	None	Full
Reporting	Full	None
Reporting dashboards	None	Full
Workflow automation (paid)	None	Full
Integrations
API	Full	Full
Email integration	Full	None

Pricing Comparison

Attio Pricing

FreeFree

Up to 3 seats, 50,000 records, core CRM features

PlusPopular$34/mo

Unlimited records, advanced reporting, automations

Pro$69/mo

Advanced automations, AI features, custom objects, API access

EnterpriseCustom

SAML SSO, SCIM, advanced security, dedicated support

HubSpot CRM Pricing

Free ToolsFree

Unlimited contacts, basic CRM, email marketing (2,000/mo), forms, live chat

StarterPopular$20/mo

1,000 marketing contacts, remove branding, email health reporting

Professional$890/mo

2,000 marketing contacts, automation, custom reporting, ABM

Enterprise$3600/mo

10,000 marketing contacts, revenue attribution, custom objects, hierarchical teams

Who Should Choose Which?

Who should choose Attio

Best for

Startups wanting a modern, AI-native CRM
Teams that value automatic data enrichment from email
Companies that want a flexible, Notion-like data model for CRM

Avoid if

You need an established enterprise CRM with massive ecosystem
You need built-in marketing automation
You need phone/calling features built in

Who should choose HubSpot CRM

Best for

Startups wanting a free CRM to start
Growing companies that want marketing + sales + CRM in one platform
Teams that value excellent UX and onboarding

Avoid if

You have a limited budget and plan to scale (Professional tier is $890/mo)
You want simple, focused tools (HubSpot is a platform)
You need deep customization without enterprise pricing

Switching Guidance

Switching from Attio

Common triggers to leave:

•Need established enterprise features
•Need built-in calling
•Need marketing automation

Potential blockers:

•Email-enriched contact data
•Custom data model configurations
•Team workflows

Switching from HubSpot CRM