Pipedrive
Pipedrive OÜ
7.3
Overall Score / 10
Attio
Attio Inc.
7.5
Overall Score / 10
Our Verdict
Choose Pipedrive if:
- —Sales teams focused on pipeline management
- —SMBs wanting an intuitive, visual CRM
- —Teams that don't need marketing automation in their CRM
Choose Attio if:
- —Startups wanting a modern, AI-native CRM
- —Teams that value automatic data enrichment from email
- —Companies that want a flexible, Notion-like data model for CRM
The biggest difference: Pipedrive is a proven sales pipeline CRM at $14/seat/mo with 400+ integrations. Attio is a next-gen CRM at $34/seat/mo with automatic email enrichment and a Notion-like flexible data model suited to relationship-driven teams.
Side-by-Side Comparison
| Criteria | Pipedrive | Attio |
|---|---|---|
| Cheapest Paid Plan | $14/mo (Lite)Source: Pipedrive OÜ pricing page → | $34/mo (Plus)Source: Attio Inc. pricing page → |
| Free Tier | No | Yes Up to 3 seats, 50,000 records, core CRM features |
| Value for Money | 7 | 7 |
| Ease of Use | 9 | 8 |
| Feature Power | 7 | 7 |
| Setup Ease | 8 | 8 |
| Migration Ease | 6 | 7 |
| Transparency | 7 | 8 |
| Deployment | cloud | cloud |
| API Available | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
| Compliance | SOC 2, GDPR | SOC 2 Type II, GDPR |
Feature Comparison
Feature Comparison Matrix
17 features compared · 13 differences
| Feature | Pipedrive | Attio |
|---|---|---|
| Core | ||
| Activity tracking | Full | None |
| Automatic contact enrichment | None | Full |
| Chatbot | Full | None |
| Deal management | Full | None |
| Flexible data model | None | Full |
| List and kanban views | None | Full |
| Real-time collaboration | None | Full |
| Visual pipeline | Full | None |
| Web forms | Full | None |
| Advanced | ||
| AI features | None | Full |
| AI sales assistant | Full | None |
| Automations | Full | Full |
| Custom fields | Full | None |
| Custom objects | None | Full |
| Reporting | Full | Full |
| Integrations | ||
| API | Full | Full |
| Email integration | Full | Full |
Pricing Comparison
Pipedrive Pricing
3,000 deals, 30 custom fields, lead/deal management
Automations, email sync, scheduler
Advanced reporting, revenue forecasts, e-signatures
Unlimited everything, security alerts, implementation support
Attio Pricing
Up to 3 seats, 50,000 records, core CRM features
Unlimited records, advanced reporting, automations
Advanced automations, AI features, custom objects, API access
SAML SSO, SCIM, advanced security, dedicated support
Who Should Choose Which?
Who should choose Pipedrive
Best for
- Sales teams focused on pipeline management
- SMBs wanting an intuitive, visual CRM
- Teams that don't need marketing automation in their CRM
Avoid if
- You need built-in marketing automation
- You want a free CRM tier
- You need advanced customer service/ticketing features
Who should choose Attio
Best for
- Startups wanting a modern, AI-native CRM
- Teams that value automatic data enrichment from email
- Companies that want a flexible, Notion-like data model for CRM
Avoid if
- You need an established enterprise CRM with massive ecosystem
- You need built-in marketing automation
- You need phone/calling features built in
Switching Guidance
Switching from Pipedrive
Switching from Attio
Common triggers to leave:
- •Need established enterprise features
- •Need built-in calling
- •Need marketing automation
Potential blockers:
- •Email-enriched contact data
- •Custom data model configurations
- •Team workflows
Try Pipedrive
Plans from $14/mo
Try Attio
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