The Tools and Their Prices
| Tool | Free Tier | Paid From | Role |
|---|---|---|---|
| Tally | Unlimited forms & submissions | $29/mo (Pro) | Form capture |
| Typeform | 10 responses/mo | $39/mo (Basic, 100 responses) | Form capture |
| Pipedrive | None | $14/seat/mo (Lite) | CRM |
| HubSpot CRM | Unlimited contacts | $20/seat/mo (Starter) | CRM |
| Zapier | 100 tasks/mo, 2-step only | $29.99/mo (Professional) | Automation |
| Make | 1,000 ops/mo, 2 scenarios | $10.59/mo (Core) | Automation |
Method 1: Zapier (Easiest, Most Expensive)
Create your Tally or Typeform lead capture form.
Tally is free with unlimited submissions. Typeform Free caps at 10 responses/month — you'll need Basic ($39/mo) for any real volume.
Create a Zap: trigger is “New Submission” in Tally/Typeform.
This is a 2-step Zap (trigger + action), so it works on Zapier Free (100 tasks/month). Each form submission = 1 task.
Action: “Create Contact” or “Create Deal” in Pipedrive/HubSpot.
Map form fields to CRM fields. For Pipedrive: name, email, phone, deal value. For HubSpot: contact properties plus lifecycle stage. Total setup: 10–15 minutes.
Cost: Tally (free) + Pipedrive Lite ($14/seat/mo) + Zapier Free (if under 100 leads/mo) = $14/mo total. With Typeform + HubSpot Free + Zapier Professional = $69.99/mo.
Method 2: Make (Cheaper, Slightly More Setup)
Create a Make scenario with a webhook trigger or Tally/Typeform module.
Make has native modules for both Tally and Typeform. The visual builder takes 5 more minutes to learn than Zapier's linear interface, but the cost savings are significant.
Add a Pipedrive or HubSpot module as the action.
Map the same fields. Make gives you 1,000 operations/month on free (each form → CRM counts as 2 operations: 1 trigger + 1 action). That's 500 leads/month on free.
Optional: add a router for conditional logic.
Route leads to different CRM pipelines based on form answers (e.g., budget range or company size). This would require Zapier Paths (Professional plan at $29.99/mo) but is free in Make.
Cost: Tally (free) + Pipedrive Lite ($14/seat/mo) + Make Free (up to 500 leads/mo) = $14/mo total. With Typeform Basic + HubSpot Free + Make Core = $49.59/mo— saving $20.40/mo vs. Zapier.
Method 3: Native Integration (No Middle Tool)
Use HubSpot's built-in forms or Tally's webhook.
HubSpot Free includes forms that create contacts automatically — zero automation tool needed. Tally supports webhooks (free) that can push data directly to HubSpot or Pipedrive via their APIs.
For Typeform: use the native HubSpot integration.
Typeform has a native HubSpot integration on all paid plans ($39/mo+). It pushes responses directly into HubSpot contacts without Zapier or Make. Pipedrive requires Zapier/Make — no native Typeform integration.
Cost: HubSpot forms (free) + HubSpot CRM (free) = $0/mo. Tally (free) + Pipedrive Lite ($14/seat/mo) via webhook = $14/mo (requires minor technical setup).
Which Method to Choose
| Method | Setup Time | Monthly Cost (Min) | Best For |
|---|---|---|---|
| Zapier | 10–15 min | $14 (with free tiers) | Non-technical, low volume |
| Make | 15–25 min | $14 (with free tiers) | Cost-conscious, conditional routing |
| Native | 5–20 min | $0 (HubSpot forms) | Simplest, HubSpot users |
Frequently Asked Questions
Can I use Zapier Free for this?
Yes, if you get fewer than 100 form submissions per month and only need a simple 2-step flow (form → CRM contact). Any conditional logic or extra steps require Professional at $29.99/mo.
Is Tally really free for unlimited submissions?
Yes. Tally Free includes unlimited forms and unlimited submissions with conditional logic included. Pro ($29/mo) adds custom domains and branding removal. For lead capture, Free is genuinely enough.
What if I need to enrich leads before they hit the CRM?
Add a Clearbit or Clay step between form and CRM. This requires a multi-step Zap (Zapier Professional, $29.99/mo) or Make scenario (free if under 1,000 ops). The enrichment tool is an additional cost.
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