Biggest Price Increases of 2025
| Tool | Change | Old Price | New Price | Increase |
|---|---|---|---|---|
| Bardeen | Pro plan | $10/mo | $99/mo | +890% |
| Ghost(Pro) | Starter plan | $9/mo | $18/mo | +100% |
| Close CRM | Tier restructure | ~$25/seat | $49/seat | +96% |
| Typeform | Plan restructure | ~$25/mo | ~$39/mo | +56% |
| Salesforce | All tiers | Various | Various | +6% |
Free Tier Changes
Mailchimp Free: 2,000 contacts down to 250
The most dramatic free tier reduction. From 2,000 contacts to 250 contacts over two years. Sends limited to 500/month.
Asana Free: 10 users down to 2
Asana Personal free tier went from supporting 10 team members to 2. Teams of 3+ must pay $13.49/seat/month.
Winners: beehiiv, Kit, PostHog
beehiiv Launch held at 2,500 free subscribers. Kit Newsletter held at 10,000 free subscribers. PostHog maintained 1M free events. These free tiers remained genuinely useful.
Tools That Held Prices
- Make Core: $10.59/month (10,000 ops) — unchanged
- Pipedrive Lite: $14/seat — unchanged
- Brevo Starter: $9/month — unchanged
- ClickUp Unlimited: $10/member — unchanged
- Linear Standard: $8/seat — unchanged
- Notion Plus: $12/user — unchanged
The AI Pricing Trend
AI features became the primary upsell mechanism in 2025. Notion AI at $10/user/month add-on. ClickUp Brain at $7/member/month. Intercom Fin AI at $0.99/resolution. Zapier AI actions counting toward task limits. The pattern: AI features are either priced as add-ons or used to justify higher tier pricing.
Predictions for 2026
- More free tier reductions across all categories
- AI features will become bundled (not add-ons) as competitive pressure increases
- Usage-based pricing will grow (PostHog, Make model) at expense of per-seat
- Expect 5-15% annual increases from enterprise tools (Salesforce, HubSpot, Zendesk)
- Open-source alternatives (n8n, PostHog, Ghost) will gain share from price-increase fatigue