Major Changes in 2025
Salesforce 6% Price Increase
Salesforce raised prices approximately 6% across tiers. Starter Suite at $25/seat, Pro Suite at $100/seat, Enterprise at $175/seat, Unlimited at $350/seat. Annual contracts and implementation costs ($10K-$50K) continue to make the true cost 3-5x the sticker price.
HubSpot Pricing Cliff Unchanged
HubSpot Free Tools remain genuinely free. Starter at $20/seat/month. Professional at $890/month flat. Enterprise at $3,600/month flat. The 4,350% jump from Starter to Professional continues to be the most dramatic pricing cliff in SaaS.
Close CRM Restructured Tiers
Close restructured to Solo ($19/seat, 1 user only), Essentials ($49/seat), Growth ($109/seat), and Scale ($149/seat). A 96% effective price increase for multi-user teams.
Attio Gained Traction
Attio emerged as a credible modern alternative with free tier (3 seats, 50K records), Plus at $34/seat, and Pro at $69/seat. AI-native features and automatic contact enrichment attracted startups away from HubSpot and Pipedrive.
Pipedrive Held Pricing
Pipedrive maintained Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $99/seat. The most stable pricing among major CRMs.
Current Pricing at 10 Seats (March 2026)
| CRM | Entry Plan | Annual (10 seats) |
|---|---|---|
| Freshsales | Growth $11/seat | $1,320/yr |
| Pipedrive | Lite $14/seat | $1,680/yr |
| Zoho CRM | Standard $20/seat | $2,400/yr |
| HubSpot | Starter $20/seat | $2,400/yr |
| Salesforce | Starter Suite $25/seat | $3,000/yr |
Predictions for 2026
- AI-native CRMs (Attio, Folk) will continue gaining startup market share
- Salesforce will likely raise prices again (6-10% annual increases are the pattern)
- HubSpot may introduce a mid-tier between Starter ($20) and Professional ($890)
- CRM consolidation: expect more mergers and acquisitions in the mid-market
- Per-seat pricing will face pressure from flat-rate and usage-based models
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