Category

CRM Software

Manage contacts, deals, and customer relationships.

11 tools compared

The highest-scoring crm tool in 2026 is Attio (7.5/10). It offers a free tier to get started.

Cheapest verified option: Brevo at $9/mo →

Quick Comparison: Top 3

CriteriaAttioClosePipedrive
Score7.5 / 107.4 / 107.3 / 10
PriceFree tier availableFrom $19/moFrom $14/mo
Free TierYesNoNo
Best ForStartups wanting a modern, AI-native CRMInside sales teams at startups and SMBsSales teams focused on pipeline management

All CRM Tools

See ranked list →

Attio

Attio Inc.

7.5

/ 10

The CRM for the AI era

Value
7
Ease
8
Power
7
Free tier availableStartups wanting a modern, AI-native CRM
Try AttioFull review

Close

Close Inc.

7.4

/ 10

The CRM built for closing — outreach, engagement, and automation without data entry

Value
7
Ease
8
Power
7
From $19/moInside sales teams at startups and SMBs
Try CloseFull review

Pipedrive

Pipedrive OÜ

7.3

/ 10

The CRM platform built to help you sell

Value
7
Ease
9
Power
7
From $14/moSales teams focused on pipeline management
Try PipedriveFull review

Zoho CRM

Best Value CRM

Zoho Corporation

7.3

/ 10

Top-rated CRM software for growing businesses

Value
9
Ease
6
Power
8
Free tier availableSMBs wanting Salesforce-level features at lower cost
Try Zoho CRMFull review

Freshsales

Freshworks Inc.

7.3

/ 10

AI-powered CRM for high-velocity sales teams

Value
8
Ease
8
Power
7
Free tier availableSMBs wanting an affordable CRM with AI features
Try FreshsalesFull review

Brevo

Best Value

Brevo (formerly Sendinblue)

7.2

/ 10

All-in-one marketing platform for growing businesses

Value
8
Ease
7
Power
7
Free tier availableBusinesses with large contact lists on a budget
Try BrevoFull review

Apollo.io

Most Popular

Apollo.io Inc.

6.6

/ 10

The all-in-one sales intelligence and engagement platform

Value
7
Ease
7
Power
9
Free tier availableSales teams needing contact database + outreach in one tool
Try Apollo.ioFull review

ActiveCampaign

ActiveCampaign

6.4

/ 10

Email marketing, automation, and CRM for growing businesses

Value
7
Ease
5
Power
9
From $15/moBusinesses needing complex automation sequences
Try ActiveCampaignFull review

HubSpot CRM

Best Free CRM

HubSpot Inc.

6.3

/ 10

Free CRM software with something for everyone

Value
6
Ease
8
Power
9
Free tier availableStartups wanting a free CRM to start
Try HubSpot CRMFull review

Gainsight

Enterprise Leader

Gainsight Inc.

5.1

/ 10

The leading customer success platform for enterprise

Value
5
Ease
4
Power
10
Custom pricingEnterprise SaaS companies with dedicated CS teams
Try GainsightFull review

Salesforce

Salesforce Inc.

4.5

/ 10

The world's #1 CRM

Value
4
Ease
3
Power
10
From $25/moLarge enterprises needing maximum CRM customization
Try SalesforceFull review
See Full Ranked List: Best CRM Tools

Related Categories

Sales & Outreach

Automate prospecting, email outreach, and follow-ups.

13 tools